Retailing in Ireland: Contemporary Perspectives - Couverture souple

9780717152674: Retailing in Ireland: Contemporary Perspectives

Couverture souple

ISBN 10 : 0717152677 ISBN 13 : 9780717152674

Editeur : Gill Education, 2012

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Addresses contemporary retail themes and issues within the following subjects: - Marketing and Branding - Spatiality - Technology - Strategy - Regulation - Economics. Provides an historical overview of the evolution of retailing in Ireland, its heritage brands and the emergence of modern shopping formats. Analyses the productivity and efficiency of Ireland's distribution model in comparison with international norms. Discusses the changing consumer trends and characteristics and analyses their impact on the retail offering. Presents an overview of the internationalisation of the Irish retail sector. Reviews the influence of regulation on retail development in Ireland. Explores the impact of technology on decision-making, including location optimisation, customer targeting and online retailing. Assesses the rise of collaborative independent retail networks and the role of community-based retailing in the future development of the sector. Written by a team of specialist lecturers from the Republic of Ireland and Northern Ireland. Written For: Students of retailing at undergraduate and postgraduate level Marketing students taking a specialist retail module

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� propos de l'auteur

Edmund O'Callaghan is Head of the Department of Retail Management Studies in Dublin Institute of Technology. He has published articles in the Irish Marketing Review, International Journal of Retail & Distribution Management, The Journal of Retailing and Consumer Services, Checkout, Running Your Business and Business Ireland. Don O'Riordan is Former Head of the Department of Retail Management Studies in Dublin Institute of Technology. He developed and managed the BSc in Retail and Services Management and the MBS in Retail Management. He has published articles in the International Journal of Retail & Distribution Management and Business & Finance.

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.