All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World - Couverture rigide
Synopsis
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of growth and profit and it's the future of your organization. This is what makes it all work: A complete dedication to and embrace of your story. In All Marketers are Liars, Seth Godin shows how to discover and tell brilliant, authentic stories that will set you and your products or service apart from the competition. What's your story?
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À propos de l'auteur
Seth Godin is the author of seven books that have been bestsellers around the world and have been translated into more than fifteen languages. He's been featured in The Wall Street Journal, Forbes, Fortune, Fast Company and Business Week. Godin was singled out by Successful Meetings Magazine as one of twenty-one top speakers for the twenty-first century. Before All Marketers Are Liars, Godin wrote Free Prize Inside!, which Forbes picked as one of its books of the year (as did Fast Company). He is also the author of Purple Cow, the bestselling marketing book of the decade, and Permission Marketing.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Edité par
Michael Joseph, 2006
ISBN 10 : 0718148657
ISBN 13 : 9780718148652
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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ISBN 10 : 0718148657
ISBN 13 : 9780718148652
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Hardcover. Etat : Very Good. All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780718148652
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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- -, 2006
ISBN 10 : 0718148657
ISBN 13 : 9780718148652
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Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780718148652
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Penguin Books Ltd, United Kingdom, London, 2006
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Paperback. Etat : Very Good. All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of growth and profit and it's the future of your organization. This is what makes it all work: A complete dedication to and embrace of your story. In All Marketers are Liars, Seth Godin shows how to discover and tell brilliant, authentic stories that will set you and your products or service apart from the competition. What's your story? The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001681232
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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JOSEPH MICHAEL (PENG, 2006
ISBN 10 : 0718148657
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Michael Joseph Ltd, 2006
ISBN 10 : 0718148657
ISBN 13 : 9780718148652
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All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Edité par
Michael Joseph Ltd, 2006
ISBN 10 : 0718148657
ISBN 13 : 9780718148652
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