Media Semiotics: An Introduction - Couverture souple

Bignell, Jonathan

Couverture souple

ISBN 10 : 0719062055 ISBN 13 : 9780719062056

Editeur : Manchester University Press, 2002

Synopsis

Media semiotics is a lucid investigation of the critical approach in contemporary media studies. Using examples such as Big Brother and Billy Elliot, Jonathan Bignell steps easily from basic concepts to more complex theories, while devoting chapters to specific media forms. New material in this second edition includes sections on men's style magazines, docusoaps and 'reality TV', digital interactive television, and mobile phone text messaging.

This study begins by explaining the concept of the sign and the ideological roles of media in contemporary culture. The book then scrutinises advertisements, glossy magazines, daily newspapers, TV programmes, recent films and interactive media, with each chapter containing close analyses of particular examples. Key strands in critical theory which are allied to semiotics, such as ideology and psychoanalytic theory are explored. Media semiotics moves on to discuss the challenges to established semiotic methods posed by audience studies and postmodernism, and considers 'new media', including computer games, the Internet and the World Wide Web.

A propos du livre

À propos de l'auteur

Jonathan Bignell is Reader in Television and Film at the University of Reading, and Director of the Centre for Television Drama Studies

Détails de l'édition

• Éditeur: Manchester University Press
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0719062055
• ISBN 13: 9780719062056
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 256
• Coordonnées du fabricant: Easy Access System Europe Oü, 16879218; gpsr.requests@easproject.com; ; Mustamäe tee 50, 10621, Tallinn, Estonia; Tallinn; 10621; Estonie