Hard Sell: Advertising, Affluence and Transatlantic Relations, c. 1951–69 - Couverture rigide

Nixon, Sean

Couverture rigide

ISBN 10 : 0719085373 ISBN 13 : 9780719085376

Editeur : Manchester University Press, 2013

Synopsis

'This is an impressive piece of sustained research that brings much to the field. It offers real depth in rethinking the post-war boom and there can be little doubt that this will have a real impact across modern British history, consumer history and cultural studies.'
Jeremy Black, Professor of History, University of Exeter

Focusing on advertising’s relationship to the mass market housewife, Hard sell shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the ‘modern housewife’ across the new medium of television. Nixon shows how the practices through which advertising understood and represented the ‘modern housewife’ and domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer.

Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising’s relationship to the social changes associated with growing prosperity.

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A propos du livre

À propos de l'auteur

Sean Nixon is Professor in the Department of Sociology at University of Essex

Détails de l'édition

• Éditeur: Manchester University Press
• Date d'édition: 2013
• Langue: anglais
• ISBN 10: 0719085373
• ISBN 13: 9780719085376
• Reliure: Relié
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible