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Synopsis
Provides a number of practical tools for evaluating the marketing performance of organizations and, as a result, identifying how to improve performance. The author argues that the process of marketing goods and services is simple in concept, but invariably fails in practice, through muddled and confused management decisions and a lack of commitment. The book stresses the importance of the concept of the long-term customer as the crucial factor for company survival. The book is accompanied by a HTV video.
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Market-led Strategic Change: Making Marketing Happen in Your Organization
Edité par
-, 1991
ISBN 10 : 0722525443
ISBN 13 : 9780722525449
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Market-led Strategic Change: Making Marketing Happen in Your Organization This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780722525449
Quantité disponible : 2 disponible(s)
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Market-led Strategic Change: Making Marketing Happen in Your Organization
Edité par
Thorsons, 1991
ISBN 10 : 0722525443
ISBN 13 : 9780722525449
Ancien ou d'occasion
Couverture rigide
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005879281
Quantité disponible : 2 disponible(s)
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Market-led Strategic Change: Making Marketing Happen in Your Organization
Edité par
- -, 1991
ISBN 10 : 0722525443
ISBN 13 : 9780722525449
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780722525449
Quantité disponible : 2 disponible(s)
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Market-led Strategic Change: Making Marketing Happen in Your Organization
Edité par
Thorsons 11.04.1991., 1991
ISBN 10 : 0722525443
ISBN 13 : 9780722525449
Ancien ou d'occasion
Couverture rigide
Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebundene Ausgabe. Etat : Gut. 416 Seiten ex Library Book aus einer wissenschafltichen Bibliothek Ohne Schutzumschlag Sprache: Englisch Gewicht in Gramm: 5. N° de réf. du vendeur 370979
Quantité disponible : 1 disponible(s)