Articles liés à Achieving Results: How to Create Value

Achieving Results: How to Create Value - Couverture souple

Woodhead, Roy; Mccuish, James

 
9780727731845: Achieving Results: How to Create Value

Synopsis

A company's ability to quickly adapt to the changing demands and requirements of its customers has become an essential requirement for it's long-term survival. Managers must not limit their thinking to `just' the product or project's value but more importantly what will make customers prefer their offerings to those presented by rivals. It's about a `Result Focus' aimed not simply at what is made and how much it will cost to manufacture but how it will be useful to those who buy it: it's about exceeding the customer's experience and so beating the competition.

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À propos de l'auteur

James McCuish is a partner in Pinnacle Results Inc. based in Houston, Texas.

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