Introduction to Tourism in Australia: development, issues and change - Couverture souple

Hall, C. Michael

Couverture souple

ISBN 10 : 0733975704 ISBN 13 : 9780733975707

Editeur : Pearson Education Limited, 2007

Synopsis

The 5th Edition of Introduction to Tourism: development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students. The book has been substantially revised in terms of the events, developments and literature of recent years with new pedagogy added to create an even better learning platform for students of:

• tourism
• hospitality
• leisure
• recreation
• geography
• environmental studies
• resource management, and
• business studies and international business.

A propos du livre

À propos de la quatrième de couverture

Introduction to Tourism

 

Development, issues and change, 5th edition

  

The fifth edition of Introduction to Tourism: Development, issues and change continues to draw together many of the contemporary issues and themes in Australian and international tourism in a manner that is easy to understand and useful to students of tourism, hospitality, leisure, recreation, geography, environmental studies and resource management.

 

The book has been substantially revised to incorporate the events, developments and literature of recent years. It contains references to Tourism Australia's advertising campaign 'So where the bloody hell are you?', environmental change, the battle for the trans-Pacific route, concepts of mobility and their application to tourism, and travel forecasts.  

 

·    The text offers comprehensive coverage of Australasian themes and integrates current international material.

·    It includes discussion of major current issues facing tourism with respect to marketing, environmental change, increasing oil prices, political crises and the development of regional Australia.

·    There are rich references to other texts and literature. 

·    Internet addresses for tourism resources are provided, making it easier for students to access the most recent statistical and policy information from relevant tourism organisations.

·    The text is student-friendly and uses examples that regional students will be familiar with.

·    The text is connected to relevant web-based case studies and readings.

 

About the author

C. Michael Hall is Professor in Marketing in the Department of Management, University of Canterbury, Christchurch and Docent in the Department of Geography, University of Oulu, Finland. He is also co-editor of the journal Current Issues in Tourism. Originally from Western Australia, Michael is an internationally recognised author who has researched and published extensively over a wide number of Australian and international tourism issues.

Détails de l'édition

• Éditeur: Pearson Education Limited
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0733975704
• ISBN 13: 9780733975707
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 512
• Coordonnées du fabricant: Pearson Benelux BV; productsafety@pearson.com; ; Kabelweg 37; Amsterdam; 1014 BA; Pays-Bas