9780733984174: Consumer Behaviour
Couverture souple
ISBN 10 : 0733984177 ISBN 13 : 9780733984174
Editeur : Pearson Education Australia, 2008

Présentation de l'éditeur

Enhancing our market-leading author team - Welcome Steve Ward!

The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike.

New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today’s student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research.

The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Pearson Education Australia
Date d'édition
2008
Langue
anglais
ISBN 10 
0733984177
ISBN 13 
9780733984174
Reliure
Broché
Numéro d'édition
4
Nombre de pages
683
Coordonnées du fabricant
non disponible
Personne responsable
non disponible