Articles liés à Entrepreneurship & Innovation: A Manager's Perspective

Entrepreneurship & Innovation: A Manager's Perspective - Couverture souple

Mazzarol, Tim

 
9780734610355: Entrepreneurship & Innovation: A Manager's Perspective

Synopsis

The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

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Présentation de l'éditeur

The aim of this text is to provide an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It will provide students with a foundation of ideas and understandings that are designed to shape their thinking and behavior so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.