Retail Marketing: A Branding and Innovation Approach - Couverture souple

Miller, Dale

Couverture souple

ISBN 10 : 0734610580 ISBN 13 : 9780734610584

Editeur : Tilde University Press, 2008

Synopsis

"Retail Marketing" has been specifically written for tertiary students of retailing at either undergraduate or postgraduate level. The main aim of this textbook is to take students on an exciting and enjoyable journey through the major aspects of retail marketing in the Australian and New Zealand environments. It would also be suitable for business people anywhere in the supply chain who want to understand contemporary retailing theory and practice, and could also be an excellent resource for executive development programs. This TUP textbook takes an integrated learning model approach that combines theory, doing, experimenting and reflection. Key features include: a research-led approach to teaching and learning that incorporates the latest available research and encourages readers to conduct their own research; important novel concepts such as 'the total shopping experience', the 'customer-merchandise interaction', the three-way branding choice model, and, the interactive model of locational choice; coverage of small, medium & large retailers, not-for-profit retailing, as well as goods and services; and, current topics including superstore interactivity, e-retailing and the role of shopping centres as community hubs.

A propos du livre

À propos de l'auteur

Dr Dale Miller PhD Newcastle, MBA South Australia, B App Sc (OccThy) LaTrobe is one of Australia’s leading retailing academics, particularly in retail innovation and branding, retail history and archival research. She lectures in retail branding and innovation, retail marketing, shopping mall marketing and management, e-retailing, and marketing channels and retail supply chains in the Department of Marketing, Griffith University in Queensland. Her research focuses on retail and distribution innovation and branding, cross-cultural retailing, branding communities and retail business history, and has been published in various international scholarly journals. Dale has authored and co-authored books, book chapters and case studies.

Détails de l'édition

• Éditeur: Tilde University Press
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 0734610580
• ISBN 13: 9780734610584
• Reliure: Broché
• Nombre de pages: 318
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne