Entrepreneurship and Innovation: Readings and Cases - Couverture souple

Mazzarol, Tim

Couverture souple

ISBN 10 : 0734611056 ISBN 13 : 9780734611055

Editeur : Tilde University Press, 2011

Synopsis

Entrepreneurship and Innovation: Readings and Cases provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

Each chapter begins with a list of learning outcomes and ends with an extensive chapter review. It includes 14 new cases to illustrate and apply the key principles. It includes new chapter on co-operative enterprises (Chapter 12). It uniquely unites entrepreneurship and innovation. It looks at the process of entrepreneurship from both a small and large organisational perspective. It examines the theory and practice of innovation. It gives attention to innovation diffusion theory and to the challenges of commercialisation with disruptive technologies.

A propos du livre

À propos de l?auteur

Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programs targeted at a wide range of levels from undergraduate to postgraduate. He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.

Détails de l'édition

• Éditeur: Tilde University Press
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0734611056
• ISBN 13: 9780734611055
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 532
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible