Cases in Entrepreneurship and Innovation - Couverture souple

Mazzarol, Tim

Couverture souple

ISBN 10 : 0734611072 ISBN 13 : 9780734611079

Editeur : Tilde Publishing, 2011

Synopsis

Cases in Entrepreneurship and Innovation provides relevant cases that help students to effectively apply the theory or principles being addressed in any small business management or entrepreneurship course. This casebook can be used successfully in a classroom or lecture environment to compliment undergraduate- or postgraduate-level lectures. The cases in this casebook are all based on original research, real entrepreneurs and real businesses. The educational value of these cases can be augmented when used in conjunction with Entrepreneurship and Innovation or Small Business Management - both published by Tilde University Press.

A propos du livre

À propos de l'auteur

Tim Mazzarol, BA (Hon), BEd, MBA, PhD is an Associate Professor in Entrepreneurship and Strategy at the Graduate School of Management, University of Western Australia and Director of the UWA Business School’s Centre for Entrepreneurial Management and Innovation (CEMI). He has extensive experience in designing, developing and delivering management education programmes targeted at a wide range of levels from undergraduate to postgraduate. He has over fifteen years of working within small business development roles including that of Senior Lecturer in Entrepreneurship at the School of Management, Executive Director of the Bank West Entrepreneurship and Business Development Unit at Curtin University of Technology, and Research Fellow within the Institute for Research into International Competitiveness (IRIC) at Curtin Business School.

Détails de l'édition

• Éditeur: Tilde Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0734611072
• ISBN 13: 9780734611079
• Reliure: Broché
• Nombre de pages: 100
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible