Entrepreneurship and Innovation - Couverture souple

Mazzarol, Tim; Reboud, Sophie

Couverture souple

ISBN 10 : 0734612257 ISBN 13 : 9780734612250

Editeur : Tilde Publishing, 2017

Synopsis

Entrepreneurship and Innovation: Third Edition provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides students with a foundation of ideas and understandings designed to shape their thinking and behaviour so as to appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard.

Aimed at students studying entrepreneurship at both postgraduate and undergraduate level, this book creates entrepreneurial awareness, develops analytical and creative skills, and encourages the self-development of students into entrepreneurial business owners or employees.

The text brings together entrepreneurship and innovation – as they are largely indivisible elements and cannot be adequately understood if studied separately – and provides the reader with an overview of these elements and how they combine to create new value in the market.

Additionally, it also includes relevant cases that help apply the theory or principle being addressed, and that can be used successfully in a classroom or lecture environment. All the case studies are based on original research, real entrepreneurs and real businesses.

A propos du livre

À propos de l?auteur

Tim Mazzarol is Winthrop Professor in Entrepreneurship, Innovation, Marketing and Strategy at the University of Western Australia, Australia.

Sophie Reboud is the Head of Research and a Professor of Strategy and Management of Innovation at the Burgundy School of Business (BSB), Groupe ESC Dijon Bourgogne in France. In 2011, Sophie was appointed an Honorary Research Fellow of the University of Western Australia in recognition of her outstanding contribution to research collaboration with UWA. Her research, in the area of strategic management of innovation and technology, is widely published.

Détails de l'édition

• Éditeur: Tilde Publishing
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 0734612257
• ISBN 13: 9780734612250
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible