1001 Ideas to Create Retail Excitement: (Revised & Updated) - Couverture souple

Falk, Edgar A.

 
9780735203433: 1001 Ideas to Create Retail Excitement: (Revised & Updated)
Couverture souple
ISBN 10 : 0735203431 ISBN 13 : 9780735203433
Editeur : Penguin Publishing Group, 2003

Synopsis

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.

In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Penguin Publishing Group
Date d'édition
2003
Langue
anglais
ISBN 10 
0735203431
ISBN 13 
9780735203433
Reliure
Broché
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
Terminal Video
n.pederzini@terminaldistribuzione.com

Via Bruno Buozzi, 24/26,
Granarolo dell'Emilia BO,
Italie

Autres éditions populaires du même titre

9780132923934: 1,001 Ideas to Create Retail Excitement

Edition présentée

ISBN 10 :  0132923939 ISBN 13 :  9780132923934
Couverture souple