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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs and Podcasts - Couverture souple

Claxton, Lena

 
9780735204324: How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-zines, Blogs and Podcasts

Synopsis

How to Say It: Marketing with New Media provides business owners with the tools they need to effectively market their company to today's ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.

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À propos de l'auteur

Lena Claxton and Alison Woo are principals of NewMediaMavens.com, a company that offers coaching, seminars and solutions for small business owners.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.