Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does - Couverture rigide

Linne, Larry G.; Sitkins, Patrick

 
9780735205369: Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does
Couverture rigide
ISBN 10 : 0735205361 ISBN 13 : 9780735205369
Editeur : Prentice Hall Press, 2014

Synopsis

Hands-on strategies for creating and protecting your personal brand (yes, you have one)

Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.

This isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Larry Linne is the CEO/president of Sitkins International and Intellectual Innovations. He has spent more than a dozen years helping companies and individuals create and improve their brand, and is considered an international thought leader in business strategy and growth.

Patrick Sitkins is director of sales at Quintain Marketing, which is a leading global digital marketing firm. He is considered a branding leader and digital marketing and social media expert.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Prentice Hall Press
Date d'édition
2014
Langue
anglais
ISBN 10 
0735205361
ISBN 13 
9780735205369
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
Purmerul LTD
https://strengholt.nl/en/

22 Liuleburgaz Str., floor 4, app. 9
Plovdiv
Bulgarie

Autres éditions populaires du même titre

9780735205413: Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does

Edition présentée

ISBN 10 :  0735205418 ISBN 13 :  9780735205413
Editeur : Prentice Hall Press, 2015
Couverture souple