Hot Text ! Web Writing That Works - Couverture souple

Price, Jonathan; Price, Lisa

 
9780735711518: Hot Text ! Web Writing That Works
Couverture souple
ISBN 10 : 0735711518 ISBN 13 : 9780735711518
Editeur : New Riders Publishing, 2002

Synopsis

Catch - and keep - the attention of Web visitors Write meaningful links, headings, and menus Organize informative objects for personalization Promote, market, and sell, without getting flamed Watch your income soar Create customer assistance that really helps Entertain people who like to read Provoke active discussion Become a professional Web writer or editor Based on research into attention, attitude, cognition, interface, reading, and usability, this book tells you how to write for the Internet-FAOs, help, e-mail, marketing copy, press releases, news articles, electronic newsletters, Webzine articles, and your own résumé. Get specific guidelines, before-and-after examples, case studies, resources, and personal advice from two real Web writers. Learn to write hot text!

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À propos de l?auteur

Jonathan and Lisa Price are professional web writers and editors who regularly coach other writers on how to tailor their prose for e-mail, Web pages, and discussions. With Web clients such as America Online, Coupons.com, Disney.com, Hewlett-Packard, and KB Kids (now eToys), the Prices come out of a background in journalism, technical communication, marketing, and public relations. They've written 24 books for major publishers and hundreds of articles for Web sites.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
New Riders Publishing
Date d'édition
2002
Langue
anglais
ISBN 10 
0735711518
ISBN 13 
9780735711518
Reliure
Broché
Nombre de pages
528
Coordonnées du fabricant
non disponible
Personne responsable
non disponible