Submit Now. Designing Persuasive Web Sites - Couverture souple

Chak, Andrew

Couverture souple

ISBN 10 : 0735711704 ISBN 13 : 9780735711709

Editeur : New Riders Publishing, 2002

Synopsis

Submit now: designing persuasive Web sites teaches you what it means to go beyond usability and to make your web site as persuasive as possible. Using real-world examples - augmented by clear, visual explanations - this book is full of practical advice you can immediately incorporate into your site to convert visitors into customers. Everyone who is anyone working on a web site - from marketers to designers to developers - will gain a new perspective on web site design that focuses on helping users transact on the web. Submit now teaches you how to: • Maximize the conversion rate of turning site visitors into customers • Move users along a decision path to get them to do what you want them to do • Design a web site by focusing on four types of users • Learn the elements of persuasion that you can incorporate into your web site to influence site visitors to transact

A propos du livre

À propos de l?auteur

Andrew Chak is a user-experience design consultant and has designed web sites for American Express, IBM, General Motors, Fleet Bank, CIBC, Thomas Cook, New York Life, Blue Cross, and Metavante. He is a top-rated speaker at web usability and design conferences and has lectured throughout North America. His multi-disciplinary background as a graphic interface designer and an industrial engineer gives him a holistic perspective on site design.

Détails de l'édition

• Éditeur: New Riders Publishing
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0735711704
• ISBN 13: 9780735711709
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible