Articles liés à Why People Don't Buy Things

Why People Don't Buy Things - Couverture souple

Washburn, Harry

 
9780738201573: Why People Don't Buy Things

Synopsis

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought processes potential buyers go through every time they consider making a purchase. This guide offers a systematic approach to understanding customers' motivations and tailoring the entire sales strategy to fit the customers' buying path. By teaching salespeople how to recognize different buying profiles, this book offers strategies and tactics to break out of non-productive patterns, forge new relationships, and turn promising prospects into repeat customers.

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Autres éditions populaires du même titre

9780738200125: Why People Don't Buy Things: Five Proven Steps To Connect With Your Customers And Dramatically Increase Your Sales

Edition présentée

ISBN 10 :  0738200123 ISBN 13 :  9780738200125
Editeur : Basic Books, 1998
Couverture rigide