Trust On Trial: How The Microsoft Case Is Reframing The Rules Of Competition - Couverture rigide

McKenzie, Richard B.

Couverture rigide

ISBN 10 : 0738203319 ISBN 13 : 9780738203317

Editeur : Basic Books, 2000

Synopsis

An incisive argument proving that current rules of business competition are rendered obsolete by the dynamics of information-age companies. . The Microsoft antitrust case is, and will remain, an event of historic proportions. It is a case that has very publicly pitted the legal power of the United States government, the free world's undisputed leader, against the legal power of the Microsoft Corporation. Trust on Trial presents dramatic and compelling reasons to recast our view of modern monopolies and rewrite the rules of business with regard to the new economy companies that hang in the balance. This groundbreaking book argues cleanly and convincingly that antitrust law-the variety being tested in the current landmark case-is useless in today's landscape where technology is changing the accepted standards of business. The author, a notable economist and professor at the University of California at Irvine, conducted a year-long study of the Microsoft antitrust case as the basis for this book. An exceptional narrative of new-economy business practices and an analysis of the most important antitrust case of the last half-century, Trust on Trial presents conclusions that will surely affect business here and abroad for decades to come.

A propos du livre

Présentation de l'éditeur

Trust on Trial, a hard-hitting examination of competition in the modern marketplace, tackles the monopoly issue head-on. Through the lens of the Microsoft case, the first large-scale antitrust proceedings of the digital age, it challenges the efficacy of modern antitrust enforcement. While testing the appropriateness of new economic assumptions-from network effects to lock-ins-it forces us to ask whether nineteenth-century antitrust law, combined with twentieth-century enforcement norms, is applicable to the twenty-first-century problems of business organizations.

Biographie de l'auteur

Richard B. McKenzie, Ph.D., is Professor of Economics and Management in the Graduate School of Management at the University of California, Irvine. He has written extensively on public policy and his columns have appeared in the Wall Street Journal, the Los Angeles Times, and Investor's Business Daily.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2000
• Langue: anglais
• ISBN 10: 0738203319
• ISBN 13: 9780738203317
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible