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Synopsis
For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Winning at New Products: Accelerating the Process from Idea to Launch
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. N° de réf. du vendeur 00106760800
Acheter D'occasion
EUR 4,45
Livraison gratuite
Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
Winning at New Products: Accelerating the Process from Idea to Launch
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. N° de réf. du vendeur 00099054059
Acheter D'occasion
EUR 4,45
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Winning at New Products: Accelerating the Process from Idea to Launch
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Fair. The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth and how to maximize your chances of success. By any measure, most product concepts never make it to market, and of those that do, most fail. Winning at New Products cites the most recent research and showcases innovative practices at such industry leaders as 3M, Exxon Chemical, and Guinness to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for assessing risk, marshalling the appropriate resources, engaging customers in the pre-development discovery phase, evaluating your project portfolio, ensuring true cross-functional collaboration, and, most importantly, applying a rigorous process for making sound business decisions at every step-from idea generation to launch. N° de réf. du vendeur 00104716271
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EUR 4,45
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Expédition nationale : Etats-Unis
Expédition nationale : Etats-Unis
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : Your Online Bookstore, Houston, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. N° de réf. du vendeur 0738204633-1-19390018
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EUR 4,46
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Expédition nationale : Etats-Unis
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
paperback
Vendeur : Orion Tech, Kingwood, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : As New. N° de réf. du vendeur 0738204633-1-36778151
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EUR 4,46
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Couverture souple
Vendeur : More Than Words, Waltham, MA, Etats-Unis
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Etat : Very Good. A bright, square, and overall a nice copy. N° de réf. du vendeur BOS-M-12d-01712
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EUR 1,16
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Couverture souple
Vendeur : Greenworld Books, Arlington, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. N° de réf. du vendeur GWV.0738204633.G
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EUR 4,75
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
paperback
Vendeur : Evergreen Goodwill, Seattle, WA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Good. N° de réf. du vendeur mon0000782076
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EUR 1,67
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books (edition 3rd), 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. 3rd. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. N° de réf. du vendeur 0738204633-11-1
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EUR 5,48
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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
Edité par
Basic Books, 2001
ISBN 10 : 0738204633
ISBN 13 : 9780738204635
Ancien ou d'occasion
Paperback
Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear . N° de réf. du vendeur mon0001312356
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Expédition nationale : Etats-Unis
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