Partners.com: How To Profit From The New Dna Of Business - Couverture rigide

Cunningham, Michael

Couverture rigide

ISBN 10 : 0738205028 ISBN 13 : 9780738205021

Editeur : Basic Books, 2001

Synopsis

Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours.Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

A propos du livre

Présentation de l'éditeur

Partnerships are the lifeblood of e-commerce. But most businesses haven't a clue how to begin setting up innovative alliances such as co-opetition arrangements, affiliate programs, web distribution, event marketing, and websourcing. Help has arrived. Partners.com shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, employees, and other businesses. From Amazon's consumer affiliate program to General Motors' sophisticated online distribution model, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days or even hours.Partners.com pulls back the curtain to reveal the specifics of these new and better ways of doing business. It presents a clear picture of companies, such as eBay, Altra, GoFish, Egghead, VerticalNet, and Yahoo, that are utilizing technology-driven partnerships. As businesses focus on finding profitable strategies, partnerships will not be just one option, but rather the new weapon of choice for succeeding in e-commerce.

Présentation de l'éditeur

Partnerships are the lifeblood of e-commerce. Innovative alliances such as private exchanges, self-service partnerships, syndicated e-commerce, affiliate programs, and e-learning forums are today's new competitive advantage. In Partners.com, Michael Cunningham shows businesses how to forge leading-edge Internet partnerships fast-with competitors, customers, suppliers, distributors, employees, and other businesses-and foster an environment that will allow them to flourish. From Amazon's consumer affiliate program to General Motors' state-of-the-art business-to-business mega-hub, Covisint, Cunningham demonstrates how relationships that would have taken years to develop prior to the Internet are now taking days and hours. As businesses focus on finding profitable strategies, partnerships will not be just one option, they will be the new weapons for succeeding in e-commerce.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 0738205028
• ISBN 13: 9780738205021
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible