Under The Radar: Starting Your Net Business Witout Venture Capital - Couverture souple

Kling, Arnold

Couverture souple

ISBN 10 : 0738207748 ISBN 13 : 9780738207742

Editeur : Basic Books, 2002

Synopsis

Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet start-up for 85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate "under the radar."

A propos du livre

À propos de l?auteur

Arnold Kling is a teacher, scholar, and author. He holds a Ph.D. in economics from the Massachusetts Institute of Technology. He started his career as an economist with the Federal Reserve Board and later with Freddie Mac. In 1994, he founded Homefair.com, one of the first commercial sites on the World Wide Web. These days, Kling spends his time writing and volunteer teaching in high school. He lives in Silver Spring, Maryland.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0738207748
• ISBN 13: 9780738207742
• Reliure: Broché
• Nombre de pages: 276
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible