Making It Personal: How To Profit From Personalization Without Invading Privacy - Couverture souple

Kasanoff, Bruce

Couverture souple

ISBN 10 : 0738207799 ISBN 13 : 9780738207797

Editeur : Basic Books, 2002

Synopsis

At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission- critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

A propos du livre

À propos de l?auteur

Bruce Kasanoff is an expert on personalization, customer relationship marketing, and business technology. One of the original partners of the Peppers and Rogers Group, the world's foremost authority on one-to-one marketing, he is founder of the on-line newsletter Inside Privacy. Also a popular speaker, commentator, and consultant, he lives with his family in Westport, Connecticut.

Détails de l'édition

• Éditeur: Basic Books
• Date d'édition: 2002
• Langue: anglais
• ISBN 10: 0738207799
• ISBN 13: 9780738207797
• Reliure: Broché
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible