The contributors to this book review the postindustrial subculture, emphasizing cross-disciplinary and cross-contextual inquiry, a central idiom of postindustrial organizational life. The essays consider alternative methods of understanding media that add variety to 'meanings' within and without organizations. This multi-method approach in the search for meaning and the limits of word and symbols to express meaning generates a personally interpretive basis to science.
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Richard A. Goodman is Co-Chair of the Strategy and Organization Faculty at the Anderson Graduate School of Management at UCLA. He has held visiting appointments at the London School of Economics, the Rotterdam Business School, and the Tavistock Institute of Human Relations.
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