Articles liés à Market New Products Successfully: Using Simulated Test...
Synopsis
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.
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À propos de l?auteur
Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurLexington Books
- Date d'édition2002
- ISBN 10 073910425X
- ISBN 13 9780739104255
- ReliureBroché
- Langueanglais
- Nombre de pages320
- Coordonnées du fabricantnon disponible
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Market New Products Successfully
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Simulated Test Marketing
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Simulated Test Marketing: Technology for Launching Successful New Products
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Simulated Test Marketing: Technology for Launching Successful New Products
Edité par
Lexington Books, 2002
ISBN 10 : 073910425X
ISBN 13 : 9780739104255
Ancien ou d'occasion
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Simulated Test Marketing: Technology for Launching Successful New Products
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Market New Products Successfully : Technology for Launching Successful New Products
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. N° de réf. du vendeur 9780739104255
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Market New Products Successfully
impression à la demandeVendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorKevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechn. N° de réf. du vendeur 5951188
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Simulated Test Marketing (Paperback)
Edité par
Bloomsbury Publishing Plc, Lanham, MD, 2002
ISBN 10 : 073910425X
ISBN 13 : 9780739104255
Neuf
Paperback
Vendeur : CitiRetail, Stevenage, Royaume-Uni
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Paperback. Etat : new. Paperback. Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differ. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9780739104255
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Simulated Test Marketing: Technology for Launching Successful New Products
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. new edition. 320 pages. 9.04x5.94x0.98 inches. In Stock. N° de réf. du vendeur x-073910425X
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Market New Products Successfully
Edité par
Rowman & Littlefield Publishers, Incorporated, 2002
ISBN 10 : 073910425X
ISBN 13 : 9780739104255
Neuf
Couverture souple
Vendeur : Books Puddle, New York, NY, Etats-Unis
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Etat : New. pp. 368. N° de réf. du vendeur 264219467
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