Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer - Couverture rigide

Webster, Thomas J.

 
9780739186046: Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer
Couverture rigide
ISBN 10 : 0739186043 ISBN 13 : 9780739186046
Editeur : Lexington Books, 2014

Synopsis

This textbook is an introduction to game theory, which is the systematic analysis of decision-making in interactive settings. Game theory can be of great value to business managers. The ability to correctly anticipate countermove by rival firms in competitive and cooperative settings enables managers to make more effective marketing, advertising, pricing, and other business decisions to optimally achieve the firm's objectives. Game theory does not always accurately predict how rivals will act in strategic situations, but does identify a decision maker's best response to situations involving move and countermove. As Nobel Prize winner Thomas Shelling noted: "We may wish to understand how participants actually do conduct themselves in conflict situations; an understanding of the 'correct' play may give us a bench mark for the study of actual behavior." The concise and axiomatic approach to the material presented in this textbook is easily accessible to students with a background in the principles of microeconomics and college mathematics. The selection and organizations of topics makes the textbook appropriate for use in a wide range of curricula by students with different backgrounds.

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À propos de l?auteur

Thomas J. Webster is a professor of economics in the Department of Finance and Economics of Pace University's Lubin School of Business in New York City. Before joining the faculty at Pace University, Dr. Webster held positions as an international economist with the Central Intelligence Agency, the U.S. Department of Defense, Manufacturers Hanover Trust Company, and Continental Illinois National Bank and Trust Company. Dr. Webster has served as graduate and undergraduate finance program chair, and as faculty advisor to Beta Gamma Sigma, the international honor society for collegiate schools of business. He is the recipient of the Lubin School of Business Scholarly Research Award for Basic Scholarship, the Lubin School of Business Outstanding Faculty Service Award, the Pace University Award for Distinguished Service, and the Beta Gamma Sigma Commitment to Excellence Award. Dr. Webster received his BA from the School of International Service of American University, and his MA, MPhil, and PhD from the City University of New York.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Lexington Books
Date d'édition
2014
Langue
anglais
ISBN 10 
0739186043
ISBN 13 
9780739186046
Reliure
Relié
Nombre de pages
286
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9781498525626: Analyzing Strategic Behavior in Business and Economics: A Game Theory Primer

Edition présentée

ISBN 10 :  1498525628 ISBN 13 :  9781498525626
Editeur : Lex, 2015
Couverture souple