Synopsis
While popular opinion contends that political advertising only disrupts democratic procedure, this text provides a much-needed alternative view. Richardson proposes that it is the fabric of popular culture, not the essentials of informed consent, that constitutes the power inherent in contemporary political campaigns. Delving into overlooked genre distinctions in ads, the text examines the ways in which campaign spots draw upon current popular culture in their messages and presentations. Instead of idealizing how the public "should" view and respond to political advertisements, Richardson studies how people "actually" react to this advertizing. He also brings forth a number of political recommendations to seek solutions, rather than disregarding the problem.
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Présentation de l'éditeur
Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24,O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age.
Biographie de l'auteur
Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.
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