Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda - Couverture rigide

Johnson-Cartee, Karen S.; Copeland, Gary A.

Couverture rigide

ISBN 10 : 0742528812 ISBN 13 : 9780742528819

Editeur : Rowman & Littlefield, 2003

Synopsis

To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

A propos du livre

À propos de l?auteur

Karen Johnson-Cartee is professor of advertising, public relations, and communication studies at the University of Alabama. Gary A. Copeland is professor of telecommunication, film, and communication studies at the University of Alabama.

Détails de l'édition

• Éditeur: Rowman & Littlefield
• Date d'édition: 2003
• Langue: anglais
• ISBN 10: 0742528812
• ISBN 13: 9780742528819
• Reliure: Relié
• Nombre de pages: 248
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible