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Integrated Marketing Communication: Creative Strategy from Idea to Implementation - Couverture souple

Blakeman, Robyn

 
9780742529649: Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Couverture souple
ISBN 10 : 0742529649 ISBN 13 : 9780742529649
Editeur : Rowman & Littlefield, 2007

Synopsis

Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested approach that lays out creative processes and strategies for effective IMC. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and media format considerations. She also looks at visual and verbal tactics and business theory and practices in relation to the creative message. IMC trends require students to become well-rounded professionals, understanding not only advertising but also marketing, public relations, sales promotion, and direct marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee and the author ofThe Bare Bones of Advertising Print Design.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Rowman & Littlefield
Date d'édition
2007
Langue
anglais
ISBN 10 
0742529649
ISBN 13 
9780742529649
Reliure
Broché
Nombre de pages
267
Coordonnées du fabricant
non disponible
Personne responsable
non disponible