The Evolution of Media - Couverture souple

Noll, Michael A.

Couverture souple

ISBN 10 : 0742554821 ISBN 13 : 9780742554825

Editeur : Rowman & Littlefield Publishers, 2006

Synopsis

A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media? radio, television, and print? and interpersonal media? telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.

A propos du livre

À propos de l?auteur

A. Michael Noll is emeritus professor of communications at the Annenberg School for Communication at the University of Southern California and director of technology research at the Columbia Institute for Tele-Information. He worked previously at Bell Labs, the White House, and AT&T and brings all his varied and extensive experience to this book.

Détails de l'édition

• Éditeur: Rowman & Littlefield Publishers
• Date d'édition: 2006
• Langue: anglais
• ISBN 10: 0742554821
• ISBN 13: 9780742554825
• Reliure: Broché
• Nombre de pages: 214
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible