Pulp Politics: How Political Advertising Tells the Stories of American Politics - Couverture souple

Richardson Jr., Glenn W.

Couverture souple

ISBN 10 : 074255628X ISBN 13 : 9780742556287

Editeur : Rowman & Littlefield, 2008

Synopsis

Pulp Politics argues that the stories of American politics have found their most vivid expression in campaign advertising. It is the central argument of this book that adopting the readily identifiable audiovisual conventions of popular culture is particularly attractive to candidates and communicators, and that analysts can benefit from a closer study of the audiovisual narratives of campaign advertising than scholars have engaged in. From the audiovisual evocation of horror in 1988 ads that read as 30-second trailers for the nightmare on Elm Street that would be the Dukakis presidency to the Bush-Cheney spots in 2004 that drew upon the look and feel of the popular anti-terrorism thriller O24,O evocation of popular culture has proven an extremely effective tool of mass communication in a televisual age.

A propos du livre

À propos de l'auteur

Glenn W. Richardson, Jr. is an associate professor of political science at Kutztown University of Pennsylvania. His research on political advertising and the media has appeared in the Journal of Communication, Harvard International Journal of Press/Politics, Rhetoric and Public Affairs, Political Research Quarterly, and the online American Communication Journal, where his article on political advertising and the media in the 2000 campaign received the 2002 American Communication Journal Article of the Year Award.

Détails de l'édition

• Éditeur: Rowman & Littlefield
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 074255628X
• ISBN 13: 9780742556287
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 196
• Coordonnées du fabricant: Rowman & Littlefield; https://rowman.com/; ; 4501 Forbes Blvd, Suite 200; Lanham; MD; 20706; Etats-Unis
• Personne responsable: non disponible