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Synopsis
The in-depth history of a mass produced, affordable car that began in 1930's Germany and took over the world to became an icon The BUG story is of Nazi propaganda, brilliant innovations in automotive design, and of its strange and startling transformations into cultural icons as varied as Ken Kesey's magic bus, 'Herbie' in Disney's The Love Bug, and Charlie Manson's dune buggy...The Volkswagen was a project dear to Adolph Hitler's heart, and in his first public appearance as Chancellor, he promised a 'real car for the German people', a mass-produced car that would be as affordable as a motorcycle. But after the war, the Bug moved beyond Germany with a revolutionary advertising campaign and a huge potential market, becoming a phenomenal success. Phil Patton tells the fascinating story of how the Bug was designed and developed in the 1930s by the legendary German automotive designer, Ferdinand Porsche, and how it became an icon, wholly removed from its Nazi past. And in 1998, executives from Germany unveiled the New Beetle, whose only assembly plant is in Mexico. Patton shows how a whole new strategy was devised for the company - selling cars is show business.
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À propos de l?auteur
Phil Patton is the author of DREAMLAND: TRAVELS INSIDE THE SECRET WORLD OF ROSWELL and AREA 51 (Villard), and is a regular writer for the New York Times 'Public Eye' and 'Design Notebook' columns. He is a contributing editor at Esquire, Wired, and ID, and a consulting curator of The Museum of Modern Art's exhibition, 'Different Roads: Automobiles for the New Century'.
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Bug: The Strange Mutations of the World's Most Famous Car
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Simon & Schuster, 2002
ISBN 10 : 0743202422
ISBN 13 : 9780743202428
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Bug : The Strange Mutations of the World's Most Famous Automobile
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ISBN 10 : 0743202422
ISBN 13 : 9780743202428
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Bug : The Strange Mutations of the World's Most Famous Automobile
Edité par
Simon & Schuster, 2002
ISBN 10 : 0743202422
ISBN 13 : 9780743202428
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Couverture rigide
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Bug: The Strange Mutations of the World's Most Famous Automobile
Edité par
Simon & Schuster, 2002
ISBN 10 : 0743202422
ISBN 13 : 9780743202428
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Couverture rigide
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Bug: The Strange Mutations of the World's Most Famous Automobile
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Simon & Schuster, 2002
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ISBN 13 : 9780743202428
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Bug: The Strange Mutations of the World's Most Famous Automobile
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Bug The Strange Mutations of the World s Most Famous Automobile
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ISBN 13 : 9780743202428
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Hardbound. Etat : New(+1). Traces the history of the Volkswagen Beetle, from its first introduction as a Nazi propaganda tool and its postwar status as a countercultural icon to its successful revision in 1998. With d/j Illustrated by: . N° de réf. du vendeur AM587
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Bug: The Strange Mutations of the World's Most Famous Automobile
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Simon & Schuster, 2002
ISBN 10 : 0743202422
ISBN 13 : 9780743202428
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Bug: The Strange Mutations of the Worlds Most Famous Automobile
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ISBN 13 : 9780743202428
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Bug: The Strange Mutations of the World's Most Famous Automobile
Edité par
Simon & Schuster, 2002
ISBN 10 : 0743202422
ISBN 13 : 9780743202428
Ancien ou d'occasion
Couverture rigide
Edition originale
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