Articles liés à Permission Marketing: Strangers into Friends into Customers
Synopsis
Vice-President of Direct Marketing for Yahoo! and the man who BUSINESS WEEK calls 'the ultimate entrepreneur for the Information Age' explains Permission Marketing, the ground-breaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
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À propos de l?auteur
Seth Godin was founder and CEO of Yoyodyne, the leading interactive marketing company, which Yahoo! acquired in 1998. He was Vice President of Direct Marketing at Yahoo! until he left to lecture full time.
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Permission Marketing: Strangers into Friends into Customers
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780743221429
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Permission Marketing: Strangers into Friends into Customers
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Paperback. Etat : Very Good. Permission Marketing: Strangers into Friends into Customers This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780743221429
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Permission Marketing: Strangers into Friends into Customers
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Free Press, 2002
ISBN 10 : 0743221427
ISBN 13 : 9780743221429
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Permission Marketing: Strangers into Friends into Customers
Edité par
Free Press, 2002
ISBN 10 : 0743221427
ISBN 13 : 9780743221429
Ancien ou d'occasion
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Permission Marketing: Strangers into Friends into Customers
Edité par
Free Press, 2002
ISBN 10 : 0743221427
ISBN 13 : 9780743221429
Ancien ou d'occasion
Couverture souple
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
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Permission Marketing: Strangers into Friends into Customers
Edité par
Free Press, 2002
ISBN 10 : 0743221427
ISBN 13 : 9780743221429
Ancien ou d'occasion
Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
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Permission Marketing: Strangers Into Friends Into Customers
Edité par
Free Press, 2002
ISBN 10 : 0743221427
ISBN 13 : 9780743221429
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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