Articles liés à Cycles: How We Will Live, Work and Buy
Synopsis
Named Book of the Year by the National Community Colleges Association, Cycles approaches the idea that age is becoming less relevant in defining who we are and how we live as life expectancy increases and the pressures to live a linear lifestyle fade.
As we enter a new era, a lifestyle revolution has drastically transformed who we are and what we do, both as people and as consumers. Drawing on her expertise in generational marketing, Maddy Dychtwald, cofounder of Age Wave, offers a radical view of how Americans live, work, and buy based on the new freedoms and responsibilities of our nation’s shifting age demographics.
A cyclical approach to life has enabled people of all ages to explore any avenue, venturing far from the predictable linear and chronological life pathways of past generations. Based on studies of demographics, Dychtwald looks at how age is becoming less of a determining factor in choices as it has a smaller impact on personal and societal definition.
For individuals and companies alike, Cycles is a groundbreaking book that will open up exhilarating new possibilities for people of all ages.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Maddy Dychtwald is the co-founder of Age Wave, a think tank and strategic consulting group focused on boomers and the mature marker and has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for over twenty years. She is recognized as one of the nation’s leading authorities on the LifeCycle revolution and generation marketing.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Cycles : How We Will Live, Work and Buy
Edité par
Free Press, 2008
ISBN 10 : 0743226151
ISBN 13 : 9780743226158
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Cycles: How We Will Live, Work and Buy
Edité par
Free Press, 2008
ISBN 10 : 0743226151
ISBN 13 : 9780743226158
Ancien ou d'occasion
paperback
Vendeur : Running Numbers, Grand Rapids, MI, Etats-Unis
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paperback. Etat : Good. Book is new but with shelfwear and possible remainder mark from the publisher. Ships fast! N° de réf. du vendeur mon0000002409
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Cycles: How We Will Live, Work and Buy
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Cycles : How We Will Live, Work and Buy
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Cycles: How We Will Live, Work and Buy (Paperback or Softback)
Edité par
Free Press 8/1/2008, 2008
ISBN 10 : 0743226151
ISBN 13 : 9780743226158
Neuf
Paperback or Softback
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
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Paperback or Softback. Etat : New. Cycles: How We Will Live, Work and Buy. Book. N° de réf. du vendeur BBS-9780743226158
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Cycles (Paperback)
Edité par
Simon & Schuster, New York, NY, 2008
ISBN 10 : 0743226151
ISBN 13 : 9780743226158
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. Named Book of the Year by the National Community Colleges Association, Cycles approaches the idea that age is becoming less relevant in defining who we are and how we live as life expectancy increases and the pressures to live a linear lifestyle fade. As we enter a new era, a lifestyle revolution has drastically transformed who we are and what we do, both as people and as consumers. Drawing on her expertise in generational marketing, Maddy Dychtwald, cofounder of Age Wave, offers a radical view of how Americans live, work, and buy based on the new freedoms and responsibilities of our nation's shifting age demographics. A cyclical approach to life has enabled people of all ages to explore any avenue, venturing far from the predictable linear and chronological life pathways of past generations. Based on studies of demographics, Dychtwald looks at how age is becoming less of a determining factor in choices as it has a smaller impact on personal and societal definition. For individuals and companies alike, Cycles is a groundbreaking book that will open up exhilarating new possibilities for people of all ages. We are at the beginning of a new era, a lifestyle revolution that will transform who we are and what we do, as people and as consumers. The predictable linear, chronological life pathways of past generations -- from school, to marriage, to work, to children, to retirement -- made sense when the average human life span was shorter. Now, life expectancy has soared to age seventy-seven and promises to rise further, and we are starting to make decisions based less on age and more on lifestyle and life stage. Maddy Dychtwald, a leading expert on generational marketing, offers a radical new view of how Americans live, work, and buy according to the new freedoms and responsibilities of our shifting age demographics, and the staggering implications for the marketplace, the workplace, and our lives. Longer, healthier lifetimes have resulted in a dramatic change in the way we perceive our options. Highly educated and independent men and women are finding adventure, challenge, connection, and a sense of purpose at all ages. People now return to school at age thirty-five, have children at forty-five, start new careers at fifty, remarry at seventy. This cyclic approach to life, Dychtwald observes, has begun to replace the old linear path. Drawing on her studies of demographics, Dychtwald examines how age is becoming less and less of a determining factor in our choices, and less relevant to how we are defined in our own eyes and by society at large. She brings into focus the wealth of opportunities opened up by the new cyclic approach. Providing examples of pioneers on nonlinear life paths, the author explores increasingly widespread phenomena such as lifelong learning, serial careers, the revamped institutions of marriage and the family, expanded recreational pursuits, healthy aging, and "nonretirement." Based on her years of experience in generational marketing, Dychtwald also investigates how companies might best respond to the ways our new lifestyles are reshaping the workplace and the economy. How can a business satisfy and profit from the new ageless consumer? How can companies benefit from a cyclic workforce? For individuals and companies alike, Dychtwald's groundbreaking book will open up exhilarating new possibilities. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780743226158
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Cycles: How We Will Live, Work and Buy
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Cycles: How We Will Live, Work and Buy
Vendeur : Mesilla Internet, Las Cruces, NM, Etats-Unis
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Cycles: How We Will Live, Work, and Buy
Edité par
Simon & Schuster Children's Publishing, 2008
ISBN 10 : 0743226151
ISBN 13 : 9780743226158
Neuf
Paperback
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Paperback. Etat : Brand New. 292 pages. 9.50x6.00x0.75 inches. In Stock. N° de réf. du vendeur x-0743226151
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Cycles: How We Will Live, Work and Buy
Vendeur : Mesilla Internet, Las Cruces, NM, Etats-Unis
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