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The Big Red Fez: Zooming, Evolution, and the Future of Your Company - Couverture souple

Godin, Seth

 
9780743227902: The Big Red Fez: Zooming, Evolution, and the Future of Your Company
Couverture souple
ISBN 10 : 0743227905 ISBN 13 : 9780743227902
Editeur : Free Press, 2002

Synopsis

YOUR WEB SITE IS COSTING YOU MONEY. IT'S ALSO FILLED WITH SIMPLE MISTAKES THAT TURN OFF VISITORS BEFORE THEY HAVE A CHANCE TO BECOME CUSTOMERS.
According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the "Back" button.
In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work. Packed with his inimitable wisdom and compelling hands-on applications, The Big Red Fez is a must-have tool for anyone working on the web.

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À propos de l'auteur

Seth Godin is an entrepreneur, speaker, and the bestselling author of a number of business books, including E-Marketing—the first book ever published on how to do business online—as well as Permission Marketing, This is Marketing, The Practice, and The Song of Significance.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Free Press
Date d'édition
2002
Langue
anglais
ISBN 10 
0743227905
ISBN 13 
9780743227902
Reliure
Broché
Nombre de pages
81
Coordonnées du fabricant
non disponible
Personne responsable
Simon and Schuster Netherlands BV, GPSR Europäische Union
info@simonandschuster.nl

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