Market Strategy and Structure - Couverture rigide

Couverture rigide

ISBN 10 : 0745009409 ISBN 13 : 9780745009407

Editeur : Prentice-Hall, 1992

Synopsis

This volume draws together leading international contributors to address the most important issues in the analysis of market strategy and structure. It provides an assessment of the current position and considers future opportunities for research. The book provides insights into how research can be undertaken in what has traditionally been a tough area of investigation. Topics covered include product differentiation, price and quantity competition, strategic behaviour and patenting. The use of techniques reflect modern developments in industrial organization theory, most noticeably the dominance of the game theoretic approach.

Détails de l'édition

• Éditeur: Prentice-Hall
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0745009409
• ISBN 13: 9780745009407
• Reliure: Relié
• Nombre de pages: 352
• Éditeur: Gee Alec, Norman George
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible