Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding - Couverture souple

Davis, Prof Aeron

 
9780745639833: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Couverture souple
ISBN 10 : 0745639836 ISBN 13 : 9780745639833
Editeur : Polity, 2013

Synopsis

Promotional Cultures documents how the professions and practices of promotion have interacted with and reshaped so much in our world. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Aeron Davis is professor of political communication at Goldsmiths, University of London. He has investigated communication at Westminster, the London Stock Exchange, amongst the major political parties and across the trade union movement. Along the way he has interviewed close to 300 high-profile individuals employed in journalism, public relations, politics, business, finance, NGOs and the civil service. He has published on each of these topics in journals and edited collections and is the author of Public Relations Democracy (MUP, 2002), The Mediation of Politics (Routledge, 2007), and Political Communication and Social Theory (Routledge, 2010).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Polity
Date d'édition
2013
Langue
anglais
ISBN 10 
0745639836
ISBN 13 
9780745639833
Reliure
Broché
Nombre de pages
260
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780745639826: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding

Edition présentée

ISBN 10 :  0745639828 ISBN 13 :  9780745639826
Editeur : Polity Press, 2013
Couverture rigide