Resistance is Useless: Art of Business Persuasion - Couverture rigide

Burch, Geoff

Couverture rigide

ISBN 10 : 074720988X ISBN 13 : 9780747209881

Editeur : Headline Book Publishing, 1994

A propos du livre

Présentation de l'éditeur

This book will show you how anyone can be persuaded to do anything.
Geoff Burch has written a book that will change almost everything you ever believed about business and selling. Combining the quick wit of a stand up comedian with the serious thoughtfulness of a psychoanalyst, he explains the value and power of persuasion – a verbal martial art that, if used correctly will always give you the outcome you desire in your business dealings.
Resistance is Useless will show you how to:
∗ Change anyone′s opinion on any subject.
∗ Transform a lynch mob into your most devout supporters.
∗ Avoid wasting thousands of pounds on customer care while your accounts department is threatening to pulp your customer′s fingers with a hammer.
∗ Understand how a perfect product demonstration can get you hurled into the street by security.
∗ Sell tanks to Genghis khan.
Readership: General Business, customer service and sales.

Quatrième de couverture

?? his unconventional approach is winning fans at companies both large and small.? ? FINANCIAL MAIL ON SUNDAY

?? an essential simple message with a lot of entertainment? most of us can pick up a sneaky trick or two.? ? THE DAILY TELEGRAPH

??anyone can benefit from Geoff Burch?s wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read.? ? THE CITIZEN

ACCLAIM FOR WRITING ON THE WALL

"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re–engineering..." – MANAGER

"?wrapped up in the light–hearted anecdotes and slightly mischievous style are many words of wisdom?" – CITY TO CITIES

?? sets out to debunk myths, strip business of what he calls ?Third Way? speak and make it simple.? ?THE BUSINESS FT WEEKEND MAGAZINE

Détails de l'édition

• Éditeur: Headline Book Publishing
• Date d'édition: 1994
• Langue: anglais
• ISBN 10: 074720988X
• ISBN 13: 9780747209881
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible