Managing New Product Innovation - Couverture rigide

Couverture rigide

ISBN 10 : 0748408592 ISBN 13 : 9780748408597

Editeur : Taylor & Francis Ltd, 1998

Synopsis

New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down. It is particularly important to understand and develop those aspects of design which can be constructively employed by designers in a strategic alliance with management and research.; The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy. Not only practitioners but also students of industrial design and management should find this a valuable contribution to the subject.

A propos du livre

À propos de l'auteur

Jerrard\, B.; Newport\, R.; Trueman\,

Détails de l'édition

• Éditeur: Taylor & Francis Ltd
• Date d'édition: 1998
• Langue: anglais
• ISBN 10: 0748408592
• ISBN 13: 9780748408597
• Reliure: Relié
• Nombre de pages: 249
• Éditeur: Jerrard Bob, Trueman Myfanwy, Trueman
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible