This reader introduces a range of theoretical statements made on the mass media since the 1960s. The reader takes the student through the most important theoretical issues, right up to the modern work of Tania Modleski and Christine Geraghty. Three sections present perspectives on: the production and regulation of mass media; the media text; and the reception and consumption of the media. A fourth section provides three case studies on the news, advertising and soap opera which bring together concrete examples of how theoretical debates are realized.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0748607781I5N00
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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