Articles liés à Tourism Marketing: Service and Quality - Management...

Tourism Marketing: Service and Quality - Management Perspectives - Couverture souple

Laws, Eric

 
9780748704286: Tourism Marketing: Service and Quality - Management Perspectives
Couverture souple
ISBN 10 : 0748704280 ISBN 13 : 9780748704286
Editeur : Nelson Thornes Ltd, 1991

Synopsis

The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services - those who work in the various businesses which depend on or contribute to the industry, those who live in tourism destinations and tourists themselves. The author endeavours to recognize that this industry, like any other human activity, has both beneficial and adverse consequences.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Nelson Thornes Ltd
Date d'édition
1991
Langue
anglais
ISBN 10 
0748704280
ISBN 13 
9780748704286
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
non disponible
Personne responsable
non disponible