Articles liés à Effective PR Management: A Guide to Corporate Survival
Synopsis
Describing why PR is essential to successful business strategy, this book also explains how to evaluate its contribution. It considers the role of PR within the business organization and the management of it. The book is based on interviews with leading PR practitioners. It aims to answer such questions as what are the objectives of PR and how are they achieved, how is PR carried out, how can it be evaluated and how do strategy and tactics fall short of objectives?
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Effective PR Management: A Guide to Corporate Survival
Edité par
Kogan Page Ltd, 1990
ISBN 10 : 0749400706
ISBN 13 : 9780749400705
Ancien ou d'occasion
paperback
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur rev2953212151
Acheter D'occasion
EUR 77,49
Expédition à EUR 6,56
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
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