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Decent Exposure: How to Manage Your Own Publicity and Get it Right - Couverture souple

Yearley, Vincent

 
9780749401085: Decent Exposure: How to Manage Your Own Publicity and Get it Right

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Synopsis

A guide to managing the media, this book is intended to show organizations how they can manage their own free publicity. The author covers such topics as the Single European Market, media developments, press releases and press, radio and television interviews.

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