This study, fully revised since its original publication in Japan, charts the rise of the Honda Motor Company, built upon the individual management style formulated by the company's founder, Honda Soichiro. This fascinating case history affords an insight into the Japanese experience, one to which managers and business students from different corporate cultures aspire. Highlighting the relationship between ideas and behaviour in the Japanese business setting, and demonstrating that an innovative management style can have a dramatic effect on corporate success, this book has both a practical and a theoretical message.
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The original renowned account of the Honda Management System was first published in Japan in 1980. For this English translation, the book was thoroughly revised and up-dated. It serves as a key work of reference for all those in management and industry who want to know the key to Japan's industrial success and seek to emulate the meteoric rise of Mr Honda from back-street garage to transnational corporation.
First published in 1990, this title is part of the Bloomsbury Academic Collections series.
Mito is a leading economic and industrial journalist and commentator, well-known in Japanese press and television.
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