Do it Yourself Advertising: A Complete Action Guide - Couverture souple

Brewer, Roy

 
9780749402112: Do it Yourself Advertising: A Complete Action Guide

Synopsis

Offers advice on how to create a flexible and adaptable advertising policy which allows a company to target its advertising successfully and economically. Topics covered include copywriting, preparing camera-ready artwork and evaluating the effectiveness of advertisements.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.