Talk is Cheap: Promoting Your Business Through Word of Mouth Advertising - Couverture souple

Harris, Godfrey; Harris, Gregory

Couverture souple

ISBN 10 : 0749407220 ISBN 13 : 9780749407223

Editeur : Kogan Page Ltd, 1992

Synopsis

This guide demonstrates how to make your customers your most ardent advertisers. It proposes nearly 200 ideas and techniques that will make customers generate positive word-of-mouth advertising, and different ways to prevent negative comments from damaging your business. The authors explore various techniques for promoting customer satisfaction and demonstrate how to use them effectively. All ideas are inexpensive, and beneficial to the business image.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0749407220
• ISBN 13: 9780749407223
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible