Know Your Customers: How Customer Marketing Can Increase Profits - Couverture souple

Curry, Jay

Couverture souple

ISBN 10 : 0749407514 ISBN 13 : 9780749407513

Editeur : Kogan Page Ltd, 1992

Synopsis

Your company's revenues, profits and market share - and your salary - come ultimately from one source: your customers. Once you realize that customers are the basic foundation of your company, you will agree that you are in the business of developing a solid base of good customers for your products and services. This book helps to analyze a customer base by building a "customer pyramid". The customer marketing process - based on modern information technology and an integrated mix of methods and media - is clearly presented in a ten-step plan which can be implemented in any company: how to capture customer data; make a customer pyramid; analyze customers; set customer goals; develop a customer benefits package; select methods and media; get customer orientated; record customer behaviour; analyze results; and revise customer programmes.

Détails de l'édition

• Éditeur: Kogan Page Ltd
• Date d'édition: 1992
• Langue: anglais
• ISBN 10: 0749407514
• ISBN 13: 9780749407513
• Reliure: Broché
• Nombre de pages: 128
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible