Articles liés à Inspired Customer Service: Strategies for Service Quality

Inspired Customer Service: Strategies for Service Quality - Couverture souple

Clutterbuck, David; Etc.; Clarke, Graham; Armistead, Colin

 
9780749408268: Inspired Customer Service: Strategies for Service Quality

Synopsis

This study focuses on the information business executives need to know in order to envision and create an effective service strategy. It draws its examples from the experiences of numerous companies and from practical research into the major issues. It tackles formulating and implementing service strategies, building value in service strategies, creating a structure for quality, managing cultural change, staff management - selecting, training, empowering and rewarding - and measuring productivity.

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