Articles liés à [GBS] TOTAL BRANDING BY DESIGN

[GBS] TOTAL BRANDING BY DESIGN - Couverture rigide

Southgate, Paul

 
9780749408671: [GBS] TOTAL BRANDING BY DESIGN

Synopsis

This practical guide demonstrates how to exploit the full potential of brand design as a marketing tool. The author explains his concept of total branding, from the planning stages through to implementation and evaluation.

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